What may seem like a mere detail actually increases the clickthrough rate significantly as the link becomes more enjoyable, giving users greater confidence. Also, with the shortened link it is simpler to know exactly what the content of that link is about.

And why have link shorteners become so popular? In the Internet age everything is fast and dynamic. Social networks such as Twitter, for example, with a limited number of characters and users' preference for short, easy-to-read text, led to the need for links that met the same criteria. Since 2002, shorteners have become popular and have made sharing links simpler .

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